* Photograph taken by Rainie at Terra Nova National Park.
Welcome To Rainie's World
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.
— 'The Road Not Taken' by Robert Frost is a classic reflection on the choices we make in life and how the path less traveled can lead to a life of exploration and newfound freedom.
About Rainie
Passion For Brand Promotion & Consumer Behavior Analysis
A marketing student who graduated from the Sauder School of Business,
minoring in psychology, and pursuing a business analytics concentration.
Self-driven, high-energy explorer willing to take on challenges to support the team in promoting the brand and the products that provide value to both the company and the customers.
Rainie's Projects
I'm passionate about exploring new things and believe that diverse experiences lead to greater knowledge and opportunities.
Sartorial Wealth of Raymond James Marketing Specialist
2023.09 - Now
Sartorial Wealth is a wealth management team supported by Raymond James Institutional Fiduciary Solutions, under Private Client Group.
I drove digital marketing strategy, halving costs and doubling reach. Led social growth (5×), boosted SEO, and automated workflows. Supported $1M+ client communications and brand asset development.
NESCAFÉ Sustainability Campaign
2021.04 - 2021.07
Nescafé aims to expand its presence in China while emphasizing its commitment to sustainability.
I played a pivotal role in supporting a team of over 50 members in executing a comprehensive three-month-long sustainability campaign across both online and offline platforms.
BOLT UBC Marketing
2022.05 - 2023.04
BOLT UBC is a Canadian Non-Profit Organization, also the largest Business and Data Analytics Club on campus, with 500+ members from 30+ universities.
My role involves managing social media, overseeing booth campaigns, and facilitating inter-departmental collaboration and executive training.
XbotGo - AI Sport Camera Marketing
06.2025 - Now
XbotGo is an AI sports tech brand making hands-free, auto-tracking filming easy for families and teams.
As a part-time marketer, I support TikTok outreach, brand content, and social media—while handling local filming and events in Canada, especially during hockey season.
